EcoMom™

Our Story

With a firm belief in a network of women as one of the most powerful forces in nature, Kimberly Danek Pinkson was inspired to found the EcoMom Alliance in the Fall of 2006 after co-producing an event for the United Nations World Environment Day and watching the positive results among her mom-friends.

With the passionate commitment of a core team and hundreds of EcoMom Community Leaders, it quickly went from visionary idea to global movement. Inspired by social entrepreneurs and Nobel Peace Prize winners Muhammad Yunus and Wangari Maathai – and with consistent feedback from other EcoMoms around the world - Kimberly quickly realized EcoMom had the potential to become a model of business for an environmentally, socially and economically sustainable future: a hybrid enterprise bringing together the best qualities of both the for-profit and non-profit sectors.

The result, a non-profit organization and a business, each anchored by two key principles, 1) the indigenous understanding that we are all connected, and 2) the belief that women hold both the inspiration and power to lead positive change. In 2008, Chrise de Tournay Birkhahn stepped up as the Alliance’s first Executive Director and Jenny Orser joined forces with Kimberly as Co-Founder of EcoMom, Inc. Nicole MacNaughton, wears many hats as Director of Special Projects - and she is Kimberly's sister.

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